Biz influencers are

• Influencers, e.g. thought leaders, key opinion leaders (KOL), bloggers
• Brand advocates, e.g. loyal customers
• Brand ambassadors, e.g. celebrities paid to promote brands

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What are the characteristics that we look for in influencers?

• fan/follower/audience base of influencer
• passionate/authentic level of influencer about the brand
• credible/reputable

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Controversy about influencer

• media fraud, e.g. followers for sale, monetized likes
• influencers flouting advertisement legislation
• non-disclosure of relationship with brand

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