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Universal analytics is a web analytics

Web analytics

It is a web performance measurement. It collects, analyze and report web usage as a performance measure.

Metrics

  • Client requests (or hits), early 90s
  • Page views and sessions, mid 90s
    • Page views is request made for a page
    • Session is a sequence of request by the uniquely identified visitor over time. This is terminated automatically when there is no activity for 30 min.
    • It is challenging to filter requests made by spiders, proxies, browsers’ caching, and dynamically assigned IP.
    • Web bugs, cookies, Ajax (intermediate agent),
  • There is no harmonized system to define metrics. Main players are Interactive Advertising Bureau, IAB, Joint Industry Committee for Web Standards, JICWEBS, and Digital Analytics Association, DAA.

Table 1 Terms and definition of metrics

Term Definition
Bounce rate It is a single-page visit without any other activity
Click path It logs sequential pages visited over time (or session)
Hit A request for web server file; but a single page (or request) may produce many files
Page view File request and detected by a script run in page tagging
Visitor Uniquely identified visitor
Session Visit by uniquely identified visitor over time. It ends at 30 min of inactivity.’

Universal Analytics, UA

  • Data collection. More ways to collect data. It can integrate data across devices/platforms.
  • Data processing. It is based on unique visitor.
  • Customizable performance metrics.
  • UI. Intuitive.
  • Flexible tracking code. There are 3 versions, i.e. gtag.js for websites, Analytics SDKs for mobile, and Measurement Protocol for others (ref. 2)
  • Competency in UA is required.
  • UA user must ensure personal data protection is adhered.

To incorporate UA into WordPress, WP requirement

In order to incorporate UA to WP requires subscription to Premium plan. at $8 per month (or $96 per year). In addition to UA incorporation, you get site monetization, Jetpack SEO, Simple Payment, and VideoPress (with 13 Gb space). Visit Jetpack (https://jetpack.com/).

Monetize your web

WordAds (https://wordads.co/) adds advert to the bottom of every post and page on WordPress site. There are > 50 advertisers that will bid to display their clients ads in WordAds spots. It is compatible to WordPress, supported by Jetpack plugin.

There are two options for WordAds, i.e. normal and VIP (or Enterprise version). The latter allows you to run your own ads. You need to find advertisers.

Estimated revenue per click

This is a rough estimate, for daily hits of > 1.5k, the revenue is estimated at > $60 per month (ref. 9).

Reference

  1. Difference between Google Analytics (GA) and Universal Analytics (UA) (https://www.optimizesmart.com/beginners-guide-to-universal-analytics-creating-custom-dimensions-metrics/)
  2. About Universal Analytics (https://support.google.com/analytics/answer/2790010?hl=en)
  3. How to install Google Analytics in WordPress for Begineers (https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/, 15 Jan 2020)
  4. Simple Universal Google Analytics (https://wordpress.org/plugins/simple-universal-google-analytics/)
  5. Simple Universal Google Analytics Plugin for WordPress (https://wphowto.net/simple-universal-google-analytics-plugin-for-wordpress-822, 22 Nov 2019)
  6. WordPress plans (https://wordpress.com/plans/)
  7. How WordAds delivers higher revenue (https://wordads.co/)
  8. Jetpack (https://jetpack.com/). It is a toolkit for WordPress. It permits customization of site, traffic increase, safe site. Paid version supports backup, spam protection, and SEO tools. It is incorporated by WordPress. To use full function of Jetpack in WordPress, subscription is required.
  9. How much is the earning rate from WordPress’ WordAds in 2017 (https://www.quora.com/How-much-is-the-earning-rate-from-Wordpress-WordAds-in-2017)

 

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