Quality that is so rare people are willing to pay more

A friend was into Arowana fish rearing business. He was more interested in the supplying at base price rather than selecting and selling rare traits at highest price.

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He said, Arowana is just that, regardless of how people wants to call it, e.g. crossback. He doesn’t care about these traits.

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On the contrary, I believe that “rarity gets higher price”, and why not?

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