Quality that is so rare people are willing to pay more

A friend was into Arowana fish rearing business. He was more interested in the supplying at base price rather than selecting and selling rare traits at highest price.

He said, Arowana is just that, regardless of how people wants to call it, e.g. crossback. He doesn’t care about these traits.

On the contrary, I believe that “rarity gets higher price”, and why not?

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